Summer Soulsa 2024
Summer Soulsa 2024
MARKETING MATERIAL / SIGNAGE / PRINT
MARKETING MATERIAL / SIGNAGE / PRINT
Summer Soulsa is a large-scale cultural music festival celebrating Caribbean, Latin, and African communities through music, art, and shared experiences.
CHALLENGE
Extend the existing brand across multiple touchpoints—both digital and print—while capturing the energy and cultural vibrancy of the festival.
APPROACH
I built on the brand’s bold colours and expressive typography to create a system that could scale across formats. Layout and hierarchy were carefully considered to maintain clarity across everything from signage to email, while still keeping the visuals dynamic and energetic.
CHALLENGE
Extend the existing brand across multiple touchpoints—both digital and print—while capturing the energy and cultural vibrancy of the festival.
APPROACH
I built on the brand’s bold colours and expressive typography to create a system that could scale across formats. Layout and hierarchy were carefully considered to maintain clarity across everything from signage to email, while still keeping the visuals dynamic and energetic.
OUTCOME
The final deliverables included marketing materials, signage, and email assets that created a more cohesive and engaging visual presence across the event.
INSIGHT
This was one of my first projects where I played a key role as a designer in a real-world setting. It pushed me to quickly understand an existing brand and create assets that felt cohesive, while working within the pace and demands of a live event.
OUTCOME
The final deliverables included marketing materials, signage, and email assets that created a more cohesive and engaging visual presence across the event.
INSIGHT
This was one of my first projects where I played a key role as a designer in a real-world setting. It pushed me to quickly understand an existing brand and create assets that felt cohesive, while working within the pace and demands of a live event.
