Fionna
Fionna
SOCIAL MEDIA DESIGN / PHOTO EDITING / MOTION GRAPHICS
SOCIAL MEDIA DESIGN / PHOTO EDITING / MOTION GRAPHICS
Fionna is a jewellery brand built on a family legacy of craftsmanship, creating of timeless pieces that hold long-term sentimental value.
CHALLENGE
Expand Fionna’s existing brand into a cohesive social media presence that felt elevated while staying true to its identity.
APPROACH
I worked with inspiration provided by the client based on competitor brands, and translated that into content using Fionna’s existing photography. The content was designed to feel intentional and understated, allowing the products to stand out while reinforcing a sense of long-term value.
CHALLENGE
Expand Fionna’s existing brand into a cohesive social media presence that felt elevated while staying true to its identity.
APPROACH
I worked with inspiration provided by the client based on competitor brands, and translated that into content using Fionna’s existing photography. The content was designed to feel intentional and understated, allowing the products to stand out while reinforcing a sense of long-term value.
OUTCOME
The updated visuals created a more cohesive presence across Instagram and Facebook, helping grow the account to 8k followers and strengthening the brand’s positioning.
INSIGHT
This project taught me how to take direction and inspiration and turn it into something cohesive, while still making thoughtful design decisions across both static and motion content.
OUTCOME
The updated visuals created a more cohesive presence across Instagram and Facebook, helping grow the account to 8k followers and strengthening the brand’s positioning.
INSIGHT
This project taught me how to take direction and inspiration and turn it into something cohesive, while still making thoughtful design decisions across both static and motion content.