Eunoia
Eunoia
BRANDING / ILLUSTRATION / PACKAGING
BRANDING / ILLUSTRATION / PACKAGING
Eunoia started as a 70-day poster project exploring emotional highs and lows through illustration. It eventually grew into a self-care brand centered around balance, emotional awareness, and inner growth.
CHALLENGE
Turn a large set of abstract, personal posters into a cohesive brand. The goal was to translate a series of emotional explorations into a visual system that felt both meaningful and tangible.
APPROACH
I built the identity using illustrations from the original poster series, shaping a brand that pushes back against “toxic positivity” and instead embraces the full range of human emotion. The visuals combine soft, neutral colours with more expressive elements to reflect both vulnerability and growth.
CHALLENGE
Turn a large set of abstract, personal posters into a cohesive brand. The goal was to translate a series of emotional explorations into a visual system that felt both meaningful and tangible.
APPROACH
I built the identity using illustrations from the original poster series, shaping a brand that pushes back against “toxic positivity” and instead embraces the full range of human emotion. The visuals combine soft, neutral colours with more expressive elements to reflect both vulnerability and growth.
OUTCOME
The final brand includes both physical and internal self-care elements—such as skincare, candles, and packaging, alongside a guided journal and prompts. Through this, Eunoia encourages individuals to take care of themselves both externally and internally, regardless of how they feel.
INSIGHT
This project helped me see design as a way to express emotion, and how to translate something deeply personal into a brand that others can connect with.
OUTCOME
The final brand includes both physical and internal self-care elements—such as skincare, candles, and packaging, alongside a guided journal and prompts. Through this, Eunoia encourages individuals to take care of themselves both externally and internally, regardless of how they feel.
INSIGHT
This project helped me see design as a way to express emotion, and how to translate something deeply personal into a brand that others can connect with.
