Habitat for Humanity: Made in Canada
Habitat for Humanity: Made in Canada
MARKETING MATERIAL / SIGNAGE / PRINT
MARKETING MATERIAL / SIGNAGE / PRINT
A campaign for Habitat for Humanity ReStore, a social enterprise that sells donated furniture to support affordable housing initiatives.
CHALLENGE
The ReStore brand isn’t as fully established as Habitat for Humanity’s core identity, so the challenge was to interpret and apply it in a way that felt cohesive. This meant evaluating their website and social media to better understand how the brand could translate into a “Made in Canada” campaign.
APPROACH
I analyzed Habitat’s digital platforms and product catalogue to guide the visual direction, then designed campaign assets using their colour palette, textures, and real product imagery. The goal was to create materials that felt aligned with the brand while clearly communicating the campaign message.
CHALLENGE
The ReStore brand isn’t as fully established as Habitat for Humanity’s core identity, so the challenge was to interpret and apply it in a way that felt cohesive. This meant evaluating their website and social media to better understand how the brand could translate into a “Made in Canada” campaign.
APPROACH
I analyzed Habitat’s digital platforms and product catalogue to guide the visual direction, then designed campaign assets using their colour palette, textures, and real product imagery. The goal was to create materials that felt aligned with the brand while clearly communicating the campaign message.
OUTCOME
The final deliverables included in-store signage, posters, employee badges, and retail materials that aligned with the brand while creating a clearer and more engaging in-store experience.
INSIGHT
This project taught me how to work with limited brand guidelines and build consistency by pulling from multiple sources.
OUTCOME
The final deliverables included in-store signage, posters, employee badges, and retail materials that aligned with the brand while creating a clearer and more engaging in-store experience.
INSIGHT
This project taught me how to work with limited brand guidelines and build consistency by pulling from multiple sources.
