for her
The reminiscence for what is no longer with us
For Her is a fictional film delving into the various stages of grief and loss. Unlike typical romantic films that often emphasize positive aspects, creating a misleading narrative, this brand addresses the intricate and challenging aspects of relationships, particularly the experience of losing a loved one.
The brand embraces a design strategy that captures raw and relatable emotions, employing handwritten fonts and soft colors. VHS effects and vintage filters enhance the film’s concept of looking through memories and reflecting on someone lost. The design conveys vulnerability, encouraging viewers to open up and share their own stories.
Motion Graphics
Packaging
Vulnerable
Empathetic